Meet Amy
California State Bar No. 276699
Amy Burke
Amy is Senior Counsel at EC Cronin, APC. She advises clients on transactional matters with a focus on intellectual property protection and enforcement, regulatory compliance, and business relationships.
Amy helps clients establish and maintain domestic and international trademark portfolios, drafts and negotiates a broad range of commercial agreements (including distribution and manufacturing contracts, licenses, nondisclosure agreements, terms of use, privacy policies, and customer-facing agreements), and provides strategic counseling to support business objectives.
Amy joined EC Cronin, APC in March 2026. Before that, she operated her own private practice in Santa Barbara and Los Angeles (Jan 2020-Dec 2022; Jan 2025-Mar 2026), and previously served as Partner at HPL where she litigated matters before the Trademark Trial and Appeal Board and continued to build trademark portfolios. Her experience spans transactional and litigation work at leading California firms dating back to 2010.
EDUCATION
UCLA School of Law, J.D., 2010
University College London, M.Phil Philosophy, 2004
University of Michigan, A.B. Philosophy & Linguistics, with Distinction, 2001
MEMBERSHIPS
State Bar of California, admitted June 2011
ADMISSIONS
Supreme Court of California
RECOGNITION
Selected to Southern California Super Lawyers 2026
Southern California Super Lawyers Rising Stars 2016–2021
Up-and-Coming 50: 2018 & 2019 Women Southern California Rising Stars List
SPEAKING & PUBLICATION HIGHLIGHTS
Frequent speaker on trademark, non‑traditional marks, and regulatory compliance for audiences including INTA, LAIPLA, UCLA, and the Center for International Trade Development.
SELECTED MATTERS
Flame & Wax, Inc. v. Laguna Candles, LLC, 2022 USPQ2d 714 (T.T.A.B.)
Prevailed at trial, securing a precedential opinion establishing secondary meaning and defeating a petition for cancellation.
Moroccanoil, Inc. v. Marc Anthony Cosmetics, Inc., 57 F.Supp.3d 1203 (C.D. Cal. 2014)
Obtained favorable rulings on genericness, fraud, and infringement defenses in trademark and trade dress litigation.
COMMUNITY
Board President, Santa Barbara Meals on Wheels (2023–present)
Volunteer Driver, Santa Barbara Meals on Wheels (2020–2025)
CONNECT
Email: amy@eccronin.com
Phone: (805) 724-0795
Contact EC Cronin, APC
LOCATION
10672 Los Alamitos Blvd. #1002
Los Alamitos, CA 90720